A customer notices that their consolidation rate has recently increased. They contact the consultant to ask why. What are two likely explanations for the increase? (Choose two.)
A.
Duplicates have been removed from source system data streams.
B.
Identity resolution rules have been added to the ruleset to increase the number of matched profiles.
C.
New data sources have been added to Data Cloud that largely overlap with the existing profiles.
D.
Identity resolution rules have been removed to reduce the number of matched profiles.
Consolidation Rate = 1-(Number of Unified Profiles/Number of Source Profiles)
By increasing matching rules, you reduce the Number of Unified Profiles. So, Consolidation Rate is higher.
Adding new data sources that overlaps with existing ones (Number of source profiles increase) increase the consolidation rate.
B. Adding more RULES to the RULESET increases the match rate
C. More dupe, more match rate.
however, adding more CRITERIA decreases the match rate, just a reminder.
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sr_sherlock_holmes
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