Exam Certified Data Cloud Consultant topic 1 question 20 discussion

Actual exam question from Salesforce's Certified Data Cloud Consultant

Question #: 20
Topic #: 1

[All Certified Data Cloud Consultant Questions]

Northern Trail Outfitters (NTO) creates a calculated insight to compute recency, frequency, monetary (RFM) scores on its unified individuals. NTO then creates a segment based on these scores that it activates to a Marketing Cloud activation target.
Which two actions are required when configuring the activation? (Choose two.)

A. Select contact points.
B. Add additional attributes.
C. Choose a segment.
D. Add the calculated insight in the activation.

Show Suggested Answer

Suggested Answer: AC 🗳️

by c5b95bf at Oct. 17, 2024, 7:21 p.m.

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Sekharrajkumar

5 months, 2 weeks ago

Selected Answer: AC

A. Select contact points When configuring an activation in Salesforce Data Cloud, you need to specify the contact points (e.g., email addresses, phone numbers) to ensure the correct channels are used for activation in Marketing Cloud. C. Choose a segment Activations in Data Cloud are driven by segments. You must select the segment created based on the RFM scores to activate the relevant audience in the Marketing Cloud target.

upvoted 2 times

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TheKingRimu

5 months, 2 weeks ago

Selected Answer: AC

To configure the activation for Northern Trail Outfitters (NTO) based on the RFM scores, you need to: A. Select contact points. C. Choose a segment. These actions ensure that the correct individuals are targeted and the appropriate segment is used for the activation.

upvoted 1 times

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mhuertas

5 months, 3 weeks ago

Selected Answer: CD

Selecting contact points and adding additional attributes are useful but not essential for this process

upvoted 1 times

Ica_carol

5 months, 1 week ago

To select contact points is essential, but additional attributes are not.

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Akki913

6 months, 2 weeks ago

Selected Answer: AB

I think A and B are the right choices because Activation is the process that publishes a segment to activation platforms so you don't need to choose a segment. Take a look at https://help.salesforce.com/s/articleView?id=sf.c360_a_activation.htm&type=5

upvoted 2 times

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