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Exam Certified AI Specialist topic 1 question 10 discussion

Actual exam question from Salesforce's Certified AI Specialist
Question #: 10
Topic #: 1
[All Certified AI Specialist Questions]

An AI Specialist implements Einstein Sales Emails for a sales team. The team wants to send personalized follow-up emails to leads based on their interactions and data stored in Salesforce. The AI Specialist needs to configure the system to use the most accurate and up-to-date information for email generation.
Which grounding technique should the AI Specialist use?

  • A. Automatic grounding using Draft with Einstein feature
  • B. Ground with Apex Merge Fields
  • C. Ground with Record Merge Fields
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Suggested Answer: B 🗳️
by leesall at Dec. 18, 2024, 4:45 a.m.

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Jason_R
3 weeks, 2 days ago
Selected Answer: C
The question is about sending a follow-up email to a LEAD. Ground with Record Merge fields is perfect for this situation. Grounding with Apex Merge fields is overkill since we only need lead data. While “Draft with Einstein” helps generate emails, it is not a grounding technique.
upvoted 1 times
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TiTW
3 weeks, 3 days ago
Selected Answer: A
A. Einstein creates unique, personalized output every time https://help.salesforce.com/s/articleView?id=sales.einstein_sales_emails_draft.htm&type=5
upvoted 1 times
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pc1707
1 month, 1 week ago
Selected Answer: C
Ground with Apex Merge Fields: Apex merge fields are more for programmatic and complex scenarios, not the standard, simple grounding needed for personalized emails based on record data. Ground with Record Merge Fields: This technique directly pulls data from Salesforce records (like leads) and inserts it into the email, ensuring the most accurate and up-to-date information.
upvoted 1 times
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Sappaul
1 month, 2 weeks ago
Selected Answer: B
Interaction data can not be fetched using just Record merge fields. Apex merge fields would be needed.
upvoted 1 times
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KMSM
2 months ago
Selected Answer: A
It should be A.
upvoted 1 times
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Rangya
3 months ago
Selected Answer: B
Since it says their "interactions" , I guess it will need access to activities/emails etc. for that lead and this can't be fetched only with record merge fields, might need Apex for that isn't it?
upvoted 3 times
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mani1903
3 months, 4 weeks ago
Selected Answer: C
Since it is mentioned "team wants to send personalized follow-up emails to leads based on their interactions and data stored in Salesforce" , thus we need to provide the data in Record Merge fields.
upvoted 2 times
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A (35%)
C (25%)
B (20%)
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