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Exam Certified Marketing Cloud Email Specialist All Questions

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Exam Certified Marketing Cloud Email Specialist topic 1 question 42 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Email Specialist
Question #: 42
Topic #: 1
[All Certified Marketing Cloud Email Specialist Questions]

An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: `NTO Weekly:
Topics of interest this week.`
Which two best practices should the marketer use to make the subject line more effective? (Choose two.)

  • A. Include ג€RE:ג€, ג€FWD:ג€, ג€etc.ג€ to get the reader's attention.
  • B. Keep the subject text between 50 and 100 characters long.
  • C. Include information relevant to the message in the subject line.
  • D. A/׀’ test the effectiveness of different subjects.
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Suggested Answer: CD 🗳️
by Coder_DJ at March 19, 2025, 4:39 p.m.

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Aakriti2410
1 month ago
Selected Answer: CD
C and D because Salesforce recommends to keep subject lines under 50 characters. https://www.salesforce.com/ca/marketing/email/subject-lines/#:~:text=subject%20lines%20under%2050%20characters
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Coder_DJ
1 month, 1 week ago
Selected Answer: BC
D seems fair too but why is B incorrect?
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