Exam Certified Marketing Cloud Administrator topic 1 question 51 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Administrator

Question #: 51
Topic #: 1

[All Certified Marketing Cloud Administrator Questions]

Northern Trail Outfitters (NTO) is a global brand that includes many subsidiary brands under the parent umbrella. NTO is the Enterprise business unit and also has a child business unit used for sending promotional emails.
How should the rest of the business units be organized?

A. Create a single child business unit for the other brands to share and standardized naming conventions.
B. Create new Enterprise business units for each brand and child business units for each of the brand's GEOs.
C. Create child business units for each brand and nest another level of child business units for GEOs.

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Suggested Answer: A 🗳️

by gomatetu at April 4, 2025, 9:42 p.m.

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JuanFG95

2 months ago

Selected Answer: C

C is a better solution, because you can set a 2 level organized BU... the first child will be for Brands and second child for each GEO of the brand, this is better for segment audiences and flexible permissions can be added for each brand and GEO

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