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Exam Certified Marketing Cloud Administrator All Questions

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Exam Certified Marketing Cloud Administrator topic 1 question 65 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Administrator
Question #: 65
Topic #: 1
[All Certified Marketing Cloud Administrator Questions]

Einstein Recommendations uses data extensions to store user-facing information.
How is this data passed to Marketing Cloud?

  • A. Collect Tracking Code
  • B. Web & Mobile Analytics
  • C. Google Analytics
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Suggested Answer: A 🗳️
by gomatetu at April 4, 2025, 9:43 p.m.

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JuanFG95
2 months ago
Selected Answer: B
solution is B.. its true you can use Tracking code to get some data but its not the principal source for Einstein. With the integration of Web & Mobile Analytics you can track info like orders, web visits, etc.. And with that Info Einstein can send full recommendations
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