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Exam Certified Marketing Cloud Consultant topic 1 question 144 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Consultant
Question #: 144
Topic #: 1
[All Certified Marketing Cloud Consultant Questions]

Northern Trail Outfitters (NTO) uses Campaigns in Sales Cloud to help calculate ROI on marketing campaigns. They want to automatically display Campaign
Member email behavior on the Campaign record for email messages sent to a Campaign through Marketing Cloud Connect. NTO currently uses the Campaign
Member Status field to track custom statuses on Campaigns and they do not want to alter it.
Which two recommendations should the consultant make to help meet these requirements? (Choose two.)

  • A. Create a Process in Process Builder to update a custom field with the values.
  • B. Configure Campaign Member Integration to map the tracking values.
  • C. Change the Campaign Member Status fields to correspond to tracking.
  • D. Use the custom Activity field installed with the Managed Package.
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Suggested Answer: AC 🗳️
by gomatetu at April 4, 2025, 9:53 p.m.

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