Exam Certified Data Cloud Consultant topic 1 question 137 discussion

Actual exam question from Salesforce's Certified Data Cloud Consultant

Question #: 137
Topic #: 1

[All Certified Data Cloud Consultant Questions]

A rideshare company wants to send an email to customers that provides a year-in-review with five “fun” trip statistics, such as top destination, distance traveled, etc. This raw data arrives into Data Cloud and is not aggregated at source

The company creates a segment of customers that had at least one ride in the last 365 days.

Following best practices, which solution should the consultant recommend in Data Cloud to personalize the content of the email?

A. Create five calculated insights for the activation and add dimension filters.
B. Use a data transform to aggregate the statistics and map them to direct attributes on Individual to include in the activation.
C. Include related attributes in the activation for the last 365 days.
D. Use a data action to send each ride as an event to Marketing Cloud Engagement, then use AMPscript to summarize this data in the email.

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Suggested Answer: B 🗳️

by OllyWirban at June 24, 2025, 1:43 p.m.

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OllyWirban

3 weeks, 3 days ago

Selected Answer: A

Data transforms are not designed for aggregating multiple personalized insights per person; this breaks normalization and limits reusability.

upvoted 1 times

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