Exam Certified Marketing Cloud Consultant topic 1 question 29 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Consultant

Question #: 29
Topic #: 1

[All Certified Marketing Cloud Consultant Questions]

If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out.
What is the issue causing less emails to go out?

A. Preference center is too strict.
B. High Watermark if journey builder.
C. Email frequency too high.
D. Deliverability issues on account.

Show Suggested Answer

Suggested Answer: B 🗳️

by AnnieH at Dec. 17, 2020, 4:52 p.m.

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AnnieH

Highly Voted 3 years, 1 month ago

Shouldn't the answer be frequency is too high?

upvoted 8 times

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shubhman00

Most Recent 5 months ago

Selected Answer: A

Email going out less after preference center updating and we are sending email on based on filtered audience who has shoes. I vote for A

upvoted 1 times

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dann_c8

8 months, 2 weeks ago

Makes sense. Frequency too high could be an answer if journey builder is not used, however, being the frequency too high doesn't answer why are less emails send. We could assume that due to the frequency contacts are unsubscribing but that is leaving the problem to a subscriber action. To be fair most of the time when troubleshooting we usually check on if we did something wrong in our configuration, which could be the case for option B and also centered on the Consultant.

upvoted 2 times

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SC22MarkTopics

1 year, 1 month ago

Selected Answer: C

I also think answer is C.

upvoted 1 times

SC22MarkTopics

1 year, 1 month ago

After reading Jenkd comments B actually makes sense.

upvoted 1 times

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Jenkd

3 years ago

it does not say is Journey Builder used but, if Journey Builder was used as evaluated all contacts admitting those with shoes and rejecting those without upon entry evaluation and only allowed entry to those with shoes, rejecting entry of persons without shoes. When/if those rejected persons later have shoes they are not accepted because they had already been evaluated in which case cause would be 'Journey Builder High Water Mark'

upvoted 3 times

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