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Exam Certified Marketing Cloud Consultant All Questions

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Exam Certified Marketing Cloud Consultant topic 1 question 100 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Consultant
Question #: 100
Topic #: 1
[All Certified Marketing Cloud Consultant Questions]

A user in the MC wants to use Salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?

  • A. Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.
  • B. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
  • C. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPscript in the email to call data.
  • D. Export report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio.
Show Suggested Answer Hide Answer
Suggested Answer: B 🗳️
Sometime Create a custom report type is also an option.

Comments

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anacj
Highly Voted 1 year, 8 months ago
C Synchronized Data Extensions aren't sendable.
upvoted 12 times
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incsy
Highly Voted 1 year, 11 months ago
If I'm not wrong, Synchronized Data Extensions aren't sendable.
upvoted 10 times
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Malttocs
Most Recent 8 months ago
Its C, can't send to sync DE
upvoted 1 times
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Shruds99
1 year, 6 months ago
Answer is . Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPscript in the email to call data.
upvoted 6 times
...
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