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Exam Certified Marketing Cloud Consultant topic 1 question 153 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Consultant
Question #: 153
Topic #: 1
[All Certified Marketing Cloud Consultant Questions]

Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?

  • A. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message
  • B. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity
  • C. Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset
  • D. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends
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Suggested Answer: D 🗳️
by Henry_Lin at July 15, 2021, 11:28 a.m.

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anacj
Highly Voted 2 years, 4 months ago
A - https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/ens.html
upvoted 8 times
danrha
11 months, 3 weeks ago
It is A; https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/ens-supported-events.html EmailNotSent is also a supported event
upvoted 1 times
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awsedr
12 months ago
It should be D; the question is for the cases where the email is not sent; ENS is for the cases where email was sent but bounced.
upvoted 1 times
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sowjyo
Most Recent 1 year, 9 months ago
A is the answer
upvoted 1 times
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Henry_Lin
2 years, 6 months ago
It should be C.
upvoted 2 times
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Community vote distribution
A (35%)
C (25%)
B (20%)
Other
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