Exam Certified Marketing Cloud Consultant topic 1 question 130 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Consultant

Question #: 130
Topic #: 1

[All Certified Marketing Cloud Consultant Questions]

Northern Trail Outfitters stores birthdate on the contact object in the Salesforce CRM. They want to inject the contact into a journey on their birthday.
Which two Journey Builder entry process configurations allow for an injection using the customer's birthday? (Choose two.)

A. An automation with query activity using Contact object Synchronized Data Extension then Journey Entry Activity
B. Journey Builder Date Based Event using Contact Data related to Synchronized Data Source Attribute Group
C. DMP Entry Event from Audience Studio using Date of Birthday equal to Today Segmentation
D. Salesforce Data Entry event with filter criteria on Contact Object where 'Date of Birthday equal to Today'

Show Suggested Answer

Suggested Answer: CD 🗳️

by anacj at Sept. 2, 2021, 9:53 p.m.

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MINDAUGASJUSIS

10 months, 2 weeks ago

D is incorrect, since Salesforce Data Entry Event typically triggers on record changes or specific events rather than continuously checking for a date.

upvoted 1 times

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Clauds81

2 years, 4 months ago

D doesn't work in Journey Builder. You can't use a dynamic date as entry data source in Journey builder.

upvoted 1 times

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anacj

3 years, 9 months ago

AD are better

upvoted 1 times

Charishna

3 years, 8 months ago

CD are only correct as Journey Builder doesn’t support Synchronized DE

upvoted 3 times

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