Exam Certified Marketing Cloud Consultant topic 1 question 132 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Consultant

Question #: 132
Topic #: 1

[All Certified Marketing Cloud Consultant Questions]

Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?

A. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.
B. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.
C. Use a Data Extension Entry Source with an applied filter based on recent member activity.
D. Use a Query Activity in Automation Studio to create a segment before entering the journey.

Show Suggested Answer

Suggested Answer: C 🗳️
Reference:
https://deselect.com/what-is-journey-builder-in-salesforce-marketing-cloud/

by anacj at Sept. 2, 2021, 9:56 p.m.

Comments

Submit Cancel

Malttocs

8 months ago

D agreed

upvoted 2 times

...

GTSalesforce

1 year, 1 month ago

As Anacj linked in the article states "Don’t use a filter in the entry source to filter more than 50% of your contacts when there are more than 500,000 total contacts. Doing this wastes critical compute resources and can lead to the system stopping your journey due to excessive resource usage. Instead, use an ETL tool such as Automation Studio to segment your data before using the data in Journey Builder." which would suggest D is a better solution than C IF there are more than 500k total contacts

upvoted 3 times

...

anacj

1 year, 8 months ago

D https://help.salesforce.com/s/articleView?id=sf.mc_jb_optimize_sending_in_journey_builder.htm&type=5

upvoted 4 times

...