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Exam Certified Marketing Cloud Consultant topic 1 question 118 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Consultant
Question #: 118
Topic #: 1
[All Certified Marketing Cloud Consultant Questions]

A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page.
How should the customer individualize the email content?

  • A. Guide Template Language
  • B. Substitution Strings
  • C. Dynamic Content Areas
  • D. Personalization Strings
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Suggested Answer: C 🗳️

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Tentebrown
1 year, 5 months ago
targeted message...individualize... should B personalization string
upvoted 4 times
adrine_tbgh
8 months, 2 weeks ago
The personlazation strings relates only the content from sendable data extension. Following the best practice of SFMC, we do not add mail content to the sendable data extensions.
upvoted 3 times
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