Exam Certified Marketing Cloud Consultant topic 1 question 110 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Consultant

Question #: 110
Topic #: 1

[All Certified Marketing Cloud Consultant Questions]

A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts. The customer would like to automatically update a data extension to determine who will be attending.
✑ The data extension will hold each contact's response as well as the time stamp of the click.
✑ The contact will receive an email two days after the click event.
✑ Both emails should be sent via Journey Builder.
What is the optimal solution to record the click activity prior to sending the second email?

A. Leverage the Decision Split and create a Custom Activity.
B. Use a landing page to record the click and trigger an email.
C. Leverage the Engagement Split and the Update Contact Activity.
D. Use a landing page to record the click in the data extension.

Show Suggested Answer

Suggested Answer: C 🗳️

by Ganges69 at March 15, 2022, 2:22 p.m.

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Clauds81

10 months, 2 weeks ago

It cant be C because the customer wants to use Journey Builder and the click activity will be recorded after the first invitation email. therefore C is correct for engagement split and update contact activity.

upvoted 1 times

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Ganges69

1 year, 9 months ago

isn't the option D, which can capture real-time click activity where the engagement split is not

upvoted 3 times

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