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Exam Certified Marketing Cloud Consultant topic 1 question 9 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Consultant
Question #: 9
Topic #: 1
[All Certified Marketing Cloud Consultant Questions]

Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customer's shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should Northern Trail Outfitters (NTO) take?

  • A. Create and send an apology email which includes a discount for a future purchase to all customers.
  • B. Do NOT send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
  • C. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
  • D. Create a user-initiated message to logged-in customers to send once the website is restored .
Show Suggested Answer Hide Answer
Suggested Answer: D 🗳️
by Tentebrown at March 16, 2022, 3:20 p.m.

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Tentebrown
Highly Voted 1 year, 5 months ago
Selected Answer: D
answer is D
upvoted 8 times
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SC22MarkTopics
Most Recent 8 months, 2 weeks ago
Selected Answer: D
Answer is D.
upvoted 1 times
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albertogdonas
1 year, 5 months ago
I agree with Tentebrown, why a "send to all" answer would be better that only an email to people who were actually logged?
upvoted 1 times
AliErogl
1 year ago
But the idea is not sending to "everyone", you are just re-adding the left out passengers to train so they can finalize their journey.
upvoted 1 times
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