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Exam Certified Marketing Cloud Consultant topic 1 question 169 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Consultant
Question #: 169
Topic #: 1
[All Certified Marketing Cloud Consultant Questions]

Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use 10 different personalized fields in the email which reside in multiple data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come-first served, special offer.
How should they accomplish this task?

  • A. Create and populate profile attributes for each of the 10 data extension fields and schedule a send with high priority.
  • B. Create and send to a sendable data extension containing those needed fields using a query activity.
  • C. Enable Send Throttling on high to ensure the speed is increased to process the email as fast as possible.
  • D. Use the LookUp AMPscript function in the email to pull the fields from the data extensions for each subscriber.
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Suggested Answer: B 🗳️

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danrha
11 months, 2 weeks ago
It's B because using option D will actually slow down the send because it has to process all that AMPscript. Emphasis on the "timely manner"
upvoted 1 times
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Malttocs
1 year, 3 months ago
I think it's d
upvoted 1 times
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SFMCwoof
1 year, 6 months ago
should this not just be D?
upvoted 1 times
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