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Exam Certified Marketing Cloud Consultant topic 1 question 180 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Consultant
Question #: 180
Topic #: 1
[All Certified Marketing Cloud Consultant Questions]

A customer wants to create a loyalty program by identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?

  • A. Create and execute a Data Filter on the _Click data view.
  • B. Create and execute a Subscriber Engagement report.
  • C. Create and execute a SQL Query against the _Click data view.
  • D. Create and execute a Tracking Extract.
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Suggested Answer: B 🗳️

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adrine_tbgh
8 months, 2 weeks ago
Here we are sure it is C cause : -we don't have much control on standard report. -Data views are avalaible during 6 mounth on the account -Combine it with SQL queries, it's the best way to integrate it in a DE for a future campaign
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elis_nata10
10 months, 1 week ago
Subscriber Engagement report doesn't show the subscriber key, only email address and can't be saved as a target audience without additional steps. I think it’s C. Create and execute a SQL Query against the _Click data view
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Malttocs
10 months, 3 weeks ago
C probably better
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A (35%)
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B (20%)
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