Exam Certified Marketing Cloud Email Specialist topic 1 question 196 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Email Specialist

Question #: 196
Topic #: 1

[All Certified Marketing Cloud Email Specialist Questions]

Leading up to various holiday seasons, Northern Trail Outfitters (NTO) plans to include special events and content in its emails. This content will change throughout the year.

What should NTO use to ensure the most up-to-date content is included in each email?

A. Dynamic Content Block
B. Einstein Content Selection
C. Reference Content Block

Show Suggested Answer

Suggested Answer: C 🗳️

by SFDevGroup at Dec. 18, 2022, 2:12 a.m.

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TheKingRimu

6 months, 4 weeks ago

Selected Answer: C

To ensure the most up-to-date content is included in each email, Northern Trail Outfitters (NTO) should use: • C. Reference Content Block Reference Content Blocks allow you to create content once and reuse it across multiple emails. When the content is updated in the Reference Content Block, all emails that include this block will automatically reflect the latest content. This is particularly useful for content that changes frequently, such as special events and seasonal promotions.

upvoted 1 times

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Aisha_Khalid

10 months, 3 weeks ago

Selected Answer: A

https://help.salesforce.com/s/articleView?id=sf.mc_ceb_create_dynamic_content.htm&type=5

upvoted 1 times

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SFDevGroup

1 year, 7 months ago

Selected Answer: C

Einstein content selection uses to find the winner content. But reference content block is used as pointer to see the most updated email or template.

upvoted 3 times

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