Exam PSPO II topic 1 question 12 discussion

Actual exam question from Scrum's PSPO II

Question #: 12
Topic #: 1

Your executive leadership team believes that your product can achieve higher market share.
The Sales Leader is pressuring you to reduce the price of the product to attract more customers.
The Director of Finance is concerned that reducing the price will merely reduce the product’s profitability.
What sources of information should you consider when deciding whether to drop the price as the Sales Leader is suggesting? (Choose four.)

A. Channel sales strategy
B. Customer satisfaction
C. Competitor pricing
D. Market share
E. Unmet customer needs
F. Company earnings targets

Show Suggested Answer

Suggested Answer: ACDE 🗳️

by NikaDMars at May 5, 2025, 6:18 p.m.

Comments

Submit Cancel

NikaDMars

1 month, 1 week ago

Selected Answer: BCDE

Option A is more about how the product is sold, not why customers buy or how price impacts demand. The best set is B, C, D, E: B. Customer satisfaction - Shows whether price is actually a barrier or if other issues (e.g., product quality, support) are driving customer behavior. C. Competitor pricing - Critical for understanding your market positioning. If competitors offer similar value at a lower price, you may need to adjust. D. Market share - Indicates how you're performing in the current market — can help determine if price is a growth barrier or if the problem lies elsewhere. E. Unmet customer needs - Helps you assess if customers aren't buying due to missing value, not pricing. Lowering price won't help if you're not solving their problems.

upvoted 1 times

...