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Adobe AD7-E601 Exam Actual Questions

The questions for AD7-E601 were last updated on May 9, 2024.
  • Viewing page 1 out of 9 pages.
  • Viewing questions 1-4 out of 34 questions
 

Topic 1 - Exam A

Question #1 Topic 1

A marketer wants the ability to send win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization's App, website, or in-store.
The marketer has the following data sources available to be imported:
• Member Hub
• Digital Order Line (DOL)
• Brick Mortar Order Line (BMOL)
• Clickstream
How should the Experience Platform be set up?

  • A. 1. Bring in member profile data from Member Hub into AEP
    2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL, and Clickstream
    3. Create segments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months
    4. Send audiences to Facebook via s3 destination exports
  • B. 1. Bring in member profile information from Clickstream into AEP
    2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL
    3. Create segments in AEP based on channel - App, website, or in-store for customers who have not made purchases in the last 2 months
    4. Send audiences to Facebook via s3 destination exports
  • C. 1. Bring in member profile data from Member Hub into AEP
    2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL, and Clickstream
    3. Create segments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months
    4. Send audiences to Facebook
  • D. 1. Bring in member profile information from Clickstream into AEP
    2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL
    3. Create segments in AEP based on channel - App, website, or in-store for customers who have not made purchases in the last 2 months
    4. Send audiences to Facebook
Reveal Solution Hide Solution   Discussion  

Correct Answer: C 🗳️

Question #2 Topic 1

A B2B company wants to send out an email or text invitation to their exclusive new product webinar to current clients who have viewed their new products web page within their customer only portal and have opted into receiving communications.
Which data fields should be sent to the destination?

  • A. Name -

    Mobile Phone Number -
    Opt In Flag for Texts
  • B. Name -

    Email Address -
    Opt In Flag for Emails
  • C. Name -

    Email Address -
    New Product Page Viewed Flag
  • D. Name -

    Mobile Phone Number -
    Email Address
Reveal Solution Hide Solution   Discussion  

Correct Answer: B 🗳️

Question #3 Topic 1

A food company offers monthly subscription meat boxes. People who buy bacon in the past 90 days typically spend 20% more. The company wants to use the Experience Platform to remind customers to add bacon to their upcoming subscription box to increase sales. Subscription boxes cannot be changed 2 weeks before delivery.
The company has the following data sources available to be imported:
• CRM system of customers
• Order Processing System detailing orders
• Product Catalog via Magento
• Adobe Analytics
The company uses the following tools to market to customers:
• Email
• Google Display Ads
• Facebook
• Adobe Target for personalization
How should the engineer set up the segment?

  • A. emailOptInFlag = Yes AND Order Contains "Bacon" AND NextDeliveryDate > 14 days
  • B. Last 3 Orders Do not Contain "Bacon" AND NextDeliveryDate > 14 days AND LastWebVisit < 7 Days
  • C. emailOptInFlag = Yes AND Last 3 Orders Do not Contain "Bacon" AND NextDeliveryDate > 14 days
  • D. Last 3 Orders Do not Contain "Bacon" AND NextDeliveryDate > 14 days
Reveal Solution Hide Solution   Discussion  

Correct Answer: C 🗳️

Question #4 Topic 1

A customer brings in their data from CRM and Data Lake sources daily through Adobe Experience Platform Sources.
Which Segmentation(s) evaluation is allowed?

  • A. Batch Evaluation
  • B. Streaming Evaluation
  • C. Batch and Streaming Evaluation
Reveal Solution Hide Solution   Discussion  

Correct Answer: C 🗳️

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