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Google individual-qualification Exam Actual Questions

The questions for individual-qualification were last updated at Nov. 2, 2020.
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  • Viewing questions 1-10 out of 332 questions

Topic 1 - General Knowledge

Question #1 Topic 1

Digital analytics is:

  • A. the analysis of quantitative data from your business
  • B. a process of continual improvement of the online experience
  • C. the analysis of qualitative data from your business
  • D. the analysis of data from your business and the competition
  • E. all of these answers are correct
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Correct Answer: E

Question #2 Topic 1

Complete the definition of "digital analytics" by choosing the best option to fill in the blanks for the statement below.
"Digital analytics" is the analysis of qualitative and (A. ___________________ data from your business and the competition to drive a (B. ___________________ of the online experience that your (C. ___________________ and potential customers have which translates to your desired (D. ___________________.

  • A. numeric, continual change, customers, audience
  • B. quantitative, continual improvement, customers, outcomes
  • C. numeric, continual improvement, customers, audience
  • D. quantitative, continual change, customers, outcomes
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Correct Answer: B

Question #3 Topic 1

What is the first step of analytics planning?

  • A. Document your technical infrastructure
  • B. Implement Google Analytics
  • C. Create your implementation plan
  • D. Define your overall measurement plan and business objectives
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Correct Answer: D

Question #4 Topic 1

Which of the following should be the first step you complete during the analytics planning process?

  • A. Implement Google Analytics
  • B. Create your implementation plan
  • C. Define your overall measurement plan and business objectives
  • D. Maintain and refine your plans
  • E. Document your technical infrastructure
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Correct Answer: C

Question #5 Topic 1

What is the order of steps when defining a measurement plan?

  • A. Business objectives > key actions > KPIs
  • B. KPIs > key actions > business objectives
  • C. Key actions > KPIs > business objectives
  • D. Business objectives > KPIs > key actions
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Correct Answer: A

Question #6 Topic 1

To track website behavior data with Google Analytics, which steps will you need to complete?

  • A. Install Google Analytics software on your desktop
  • B. Create an Analytics account
  • C. Add the Analytics tracking code to each page of your site
  • D. Download the Analytics app
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Correct Answer: BC

Question #7 Topic 1

Its important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers?

  • A. collecting user information for sales teams to connect with potential leads
  • B. selling products or services
  • C. encourage engagement and frequent visitation
  • D. all these options are equally relevant as business objectives for content publishers
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Correct Answer: C

Question #8 Topic 1

The demographics and interest category information in Google Analytics comes from:

  • A. the DoubleClick third-party cookie
  • B. Google Tag Manager
  • C. survey data filled out by users
  • D. Information that you upload from your CRM
  • E. The AdWords first-party cookie
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Correct Answer: A

Question #9 Topic 1

When do Google Analytics Terms of Service permit sending personally identifying information (PII. to Google?

  • A. when encrypted
  • B. in custom campaigns only
  • C. never
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Correct Answer: C

Question #10 Topic 1

A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?

  • A. Google Analytics does not keep track of sessions by default
  • B. The visitor’s session expires after 5 minutes of inactivity
  • C. The visitor’s session expires once the visitor has exited your site
  • D. The visitor’s session expires after 30 minutes of inactivity
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Correct Answer: D


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