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Google mobile-advertising Exam Actual Questions

The questions for mobile-advertising were last updated on April 22, 2024.
  • Viewing page 1 out of 22 pages.
  • Viewing questions 1-4 out of 94 questions
 

Topic 1 - Single Topic

Question #1 Topic 1

The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including _____.

  • A. the Android mobile app and m.youtube.com
  • B. both the iOS and Android mobile apps
  • C. the Android native mobile app, the iOS app, and m.youtube.com
  • D. reserve in-stream ads
Reveal Solution Hide Solution   Discussion  

Correct Answer: C 🗳️
The mobile video Masthead is a home page ad similar to the desktop video Masthead in that the format is based on a YouTube video. It appears on the home page of all YouTube mobile and tablet properties, including the Android native mobile app, the iOS app, and m.youtube.com for smartphones and tablets.
Read more here: https://support.google.com/partners/answer/6209157?hl=en

Question #2 Topic 1

To find the right mobile bid, you would calculate:

  • A. mobile conversion rate / desktop conversion rate) x 100
  • B. (desktop conversion rate/ mobile conversion rate) – 1
  • C. (mobile conversion rate / desktop conversion rate) + 1
  • D. (mobile conversion rate / desktop conversion rate) – 1
Reveal Solution Hide Solution   Discussion  

Correct Answer: D 🗳️
Find Computer conversion rate and mobile conversion rate using Estimated Total Conversions column. Divide mobile conversion rate by computer conversion rate -1
Read more here: https://support.google.com/partners/answer/6209121?hl=en

Question #3 Topic 1

If your campaign is running on the Display Network, your ads:

  • A. Are not eligible to show in mobile apps
  • B. Will only show on mobile apps that you select
  • C. Are automatically eligible to show in mobile apps
  • D. Are only eligible to show in specific mobile apps
Reveal Solution Hide Solution   Discussion  

Correct Answer: C 🗳️

Question #4 Topic 1

Select the one way NOT to track app conversions.

  • A. Using an app analytics provider for your AdWords campaigns
  • B. Integrate the Google SDK in your app
  • C. Add a Javascript snippet to your website
  • D. Using Codeless Android Install tracking
Reveal Solution Hide Solution   Discussion  

Correct Answer: C 🗳️

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