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Salesforce Certified Marketing Cloud Account Engagement Specialist Actual Exam Questions

Last updated on Aug. 12, 2025.
97% Passed the exam with this material
65 Questions & Answers Included

Topic 1 - Topic 1, Visitors and Prospects

Question #1 Topic 1

What aspect of a Prospect record represents their overall level of interest?

  • A. Score
  • B. Profile
  • C. Account
  • D. Grade
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Correct Answer: A 🗳️

Question #2 Topic 1

A user wants to use page actions to notify a specific user when a prospect visits an entire section of their website. This section contains three URLs: https://www.lenoxsoft.com/products/A https://www.lenoxsoft.com/products/B https://www.lenoxsoft.com/products/C
What is the recommended way for the user to accomplish this?

  • A. Create three separate page actions, one for each URL.
  • B. Set the page action URL as https://www.lenoxsoft.com/products/*
  • C. Create one page action with comma-separated URLs.
  • D. Create Engage Alerts based on page views.
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Correct Answer: B 🗳️

Question #3 Topic 1

An administrator includes a link to a file on a web page that the company does not own on the company website.
How should they track the number of visitors who access this file?

  • A. Custom redirects
  • B. Marketing Cloud Account Engagement tracking code
  • C. Marketing Cloud Account Engagement form
  • D. Page actions
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Correct Answer: A 🗳️

Question #4 Topic 1

A user wants to develop a lead qualification model based on implicit prospect interest and explicit information provided by prospects.
What feature is needed for this model?

  • A. Engagement Studio & Lists
  • B. Marketing Cloud Account Engagement Score & Grade
  • C. Marketing Cloud Account Engagement Score & Lifecycle Stage
  • D. Prospect Audit & Profile
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Correct Answer: B 🗳️

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